“The Manischewitz® Experience” Pop Up Event in NYC

“The Manischewitz® Experience” Pop Up Event in NYC
Featuring Live Chef Demonstrations, Recipe Tastings, Interactive Food Stations,
Product Samplings, and More!
Free Event March 12th, 13th & 15th, 2015
11 a.m. to 7 p.m. on Thursday and Sunday
10 a.m. to 6 p.m. Friday

Newark, NJ (January, 2015) — Spring has sprung, Passover is here and Manischewitz is in bloom all year. Manischewitz, a specialty foods company offering a wide array of premium food products, is hosting the first ever “The Manischewitz Experience” event in Chelsea Market, NYC between March 12th, 13th, & 15th. This 3-day Manischewitz event will be an immersive, multi-sensory, visually impactful experience that will transport visitors into a whimsical journey of food and fun. The event will feature interactive engagements including cooking demos, samplings stations, new product offerings, photo booths, giveaways, and more. Hundreds of Manischewitz products will be on display from the latest product offerings to classic favorites. The Experience will showcase how Manischewitz is Matzo and So Much More!


The Manischewitz Experience will feature Jamie Geller, dubbed “Queen of Kosher,” celebrity chef and author of Joy of Kosher the magazine and the book, who will host live cooking demonstrations throughout the first two days of the event. On the second and third day the event will feature Celebrity Chef Katsuji Tanabe, winner of Food Network’s “Chopped” and current contestant Bravo’s “Top Chef Boston” and owner of MexiKosher in LA. All 3 days will prepare his specialties. “The Manischewitz Experience” will educate people first-hand about the fresh, new culinary experiences that they can enjoy as a result of using Manischewitz foods in their everyday lives.


“We are thrilled to be the first Kosher company to ever host such an elaborate event and take over a retail location within NYC’s popular Chelsea market,” Says Mark Weinsten, CEO of The Manischewitz Company. “We want to show people the breadth of our brand and demonstrate that there’s so much more to Manischewitz than just matzo. This event is to show consumers that we are still working hard on creating delicious food for people to enjoy. Having our consumers come to this event gives us an opportunity to talk to them face to face.”


Some of the activation areas and experiences will include:
o Sweet Inspiration: enjoy a macaroon dunked in chocolate or cream cheese frosting, taste mini cupcakes!
o Manny’s Pizzeria: taste our crunchy and crisp margarita or pesto matzo pizza
o Potato Patch: enjoy toasty potato pancakes served fresh and choose from an array of inventive toppings
o Give Me S’mores: toast marshmallows and pair with chocolate covered matzo for a unique spin on s’mores
o Macaroon Machine: an oversized gumball machine dispenses macaroon samples like never done before!
o Manischewitz #ManiMacs Macaroon Contest: learn about the contest and vote for semi-finalists
o Photo Booth, with photo opportunities with “Mensch On A Bench”
o Giveaways and Much More!


Thursday 3/12 (11 am – 7 pm) Day 1
Friday 3/13 (10 am – 6 pm) Day 2
Sunday 3/15 (11 am – 7 pm) Day 3


Manischewitz, the leader in kosher foods, is also proud to announce that they are the first major Kosher Company to have a line of Non-GMO Project Verified products, which alerts consumers about the specific Manischewitz products that are the best choices when choosing products that avoid genetically modified organisms (GMOs). For more than 125 years, Manischewitz has been dedicated to making quality foods that taste great, and continues to lead the charge in offering consumers products that are now Non-GMO verified.


For more information please contact Haley Hammerling at Haley@bendergrouppr.com or Stacey Bender at Stacey@bendergrouppr.com.