Once In A Lifetime Overlap of Chanukah and Thanksgiving Will Be Honored With Mash-Up Recipes, Contests and More
Newark, NJ (November, 2013) - The Manischewitz® Company, the leader in Kosher foods, is inviting consumers everywhere to celebrate Thanksgivukah! For the first time since Thanksgiving became a legal holiday, the Jewish celebration of Chanukah coincides with Thanksgiving. The first day of Chanukah falls on the same day of Thanksgiving, which this year is on Thursday, November 28. This incidence of the holidays will not happen for another 70,000 years! Manischewitz is honoring the once in a lifetime occurrence with contests, e-cards, mash-up recipes and more!
The unique coexistence of holidays is due to the differences between the Jewish calendar, which is based on lunar cycles, and the secular calendar. The secular calendar always has Thanksgiving on the fourth Thursday of November. Chanukah is celebrated on the same Jewish calendar dates, but because of the differences in the calendars, it falls on different secular dates each year. All of the details and differences surrounding the Jewish and secular calendars has resulted in the early arrival of Chanukah, with the first day being Thanksgiving.
"We are excited to be leading the only celebration of Thanksgivukah in our lifetimes," says Avital Pessar, Brand Marketing for The Manischewitz Company. "As a leader in kosher foods, it is important that Manischewitz is involved in this significant occurrence and we look forward to all the contests and prizes we have as part of the celebration."
Consumer Engagement Programs for Thanksgivukah include:
All posts made by Manischewitz, whether on Facebook or Twitter, will be tagged with the hashtag #Thanksgivukah which allows consumers to easily be connected with everything Thanksgivukah. The hashtag groups all posts with that same hashtag together to be found by searching the term #Thanksgivukah on social media websites. Additionally, consumers will be able to sign up to receive e-mail updates and access to all parts of the campaign. View more information about Thanksgivukah and sign up for updates by visiting www.thanksgivukah.com.
Manischewitz Broth – The Official Broth of Thanksgivukah:
Many recipes for Thanksgiving and Chanukah share a common ingredient- broth. The Manischewitz line of all natural broths are perfect for all kinds of cooking for Thanksgivukah meals! Turkey is the newest broth to join Chicken, Reduced Sodium Chicken, Beef and Vegetable.
Mash-Up Recipe Selection:
To jump-start your Thanksgivukah menu, chef and cookbook author Jamie Geller has teamed up with Manischewitz to create recipes that take advantage of culinary offerings of both holidays. Recipes such as Turkey Latkes with Black Pepper Gravy, Cranberry Latkes and Caramelized Corn, Onion and Thyme Donut Holes are sure to be enjoyed by everyone at Thanksgivukah celebrations across the country. These recipes and more can be viewed at www.Thanksgivukah.com.
Mash-Up Recipe Contest:
Using the great selection of mash-up recipes from Manischewitz as inspiration, consumers are asked to create and submit their own unique Thanksgivukah Mash-Up recipes for a chance to win great prizes. Submissions for the contest will take place from October 28, 2013 through November 17, 2013 by logging onto the Manischewitz Facebook page.
Two humorous videos will further develop the Thanksgivukah concept and has the potential to make the campaign more viral. Consumers can view and share the video amongst other social media platforms. The videos are being crowd sourced on www.Tongal.com.
8 Days of Leftovers:
For consumers wondering what to do with all those bits and pieces of leftovers from Thanksgivukah, look no further than Manischewitz for delicious ideas that will be shared on Facebook, Pinterest and Twitter. In addition to finding tasty new recipes, consumers will also have an opportunity to enter daily drawings for prizes at the Manischewitz Facebook page.
Visitors to the Manischewitz Facebook page will be able to view and send new eCards to their friends and family. There are eight different eCards to choose from and each one has the capacity for a personal note to be added before it is sent.
The Manischewitz Recipe & Holiday Guide App*:
This free app contains hundreds of delicious, kosher recipes from past Cook-Off winners, kosher chefs, and home chefs, including the new Mash-Up recipes from chef and cookbook author Jamie Geller. Best of all, all the recipes, from either their website or app, are so simple to make that they will allow you to spend less time in the kitchen and more time with your guests.
This campaign has been designed with the help of UMarketing, a New York City marketing company that specializes in building multi-touchpoint communications Other agency partners include Bender Group LLC a boutique public relations agency specializing in consumer and business to business and IMC a full service digital agency.
When it comes time to observe and celebrate the upcoming holidays, plus any other occasion, visit our website www.manischewitz.com for additional recipes including entrees, appetizers, sides and more.