New Products for the New Year

Manischewitz® Offers an Array of New Products that are Great for Sukkot and beyond

SECAUCUS, NJ (September 2010)Manischewitz offers a whole new line of product offerings that are sure to bring you and your family together at the holiday table this fall. With entertaining essentials like Tam Tams - that have no trans fats and offer 20 percent more product in the packaging for the same low price - and the new All-Natural Vegetable Broth, preparing meals for large gatherings will be a cinch.

Other newly introduced products like All-Natural Ready-To-Serve Soups and All-Natural, low sodium Roasted & Peeled Chestnuts from the Season® brand are also great to have on hand for those colder days when you need some comfort food to warm you up.

New Products:


New Manischewitz All-Natural Vegetable Broth

Manischewitz launches an all-natural vegetable broth that contains no MSG and is fat-free, making it an ideal staple for the pantry. In addition to the new vegetable broth, all of the Manischewitz' broths come in a 14 oz size and the newly added 32 oz size. This great new product joins the other line Manischewitz broths which include: Chicken, Beef and Low-Sodium Chicken. The broths have multiple uses outside of soups and can be used for a number of recipes for your holiday menu. 14 oz- $1.79, Aseptic broth - $3.49.

broth

New Manischewitz All Natural Ready-to-Serve Soups

Manischewitz expands its line of ready to serve soups. The 14 oz. soups are available in five flavors, which are Matzo Ball & Chicken Soup, Matzo Ball & Chicken Soup Reduced Sodium, Chicken Noodle Soup, Chicken Noodle Soup Reduced Sodium and Chicken Soup & Rice. All of the soups are all-natural, and taste so good you would think your grandma made it. Available in the 14 oz. size with a suggested retail price of $2.79.

broth

New Season Roasted and Peeled Whole Chestnuts

The company adds Season® Roasted & Peeled Whole Chestnuts- an all-natural, low sodium product that works great in all sorts of uses like preparing holiday recipes such as stuffing and etc. Available in a 5.2 oz. size with a suggested retail price of $2.49.

broth

More Tams Tams!

With Tam Tams, bigger is better. Now Tam Tams are even better for you with no trans fats and offer 20 percent more product for the same price. The crowd-pleasing crackers expanded their line of snack crackers to a bigger 9.6 oz packaging. So whether you put out your favorite dip, you and your guests can enjoy snacking just a little while longer. Flavors include: Original, Garlic, Unsalted, Onion and Everything, and now Sesame. The 9.6 oz. size is available with a suggested retail price of $3.69.

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*For a full list of products log on to www.Manischewitz.com.

*High resolution images and product samples are available upon request. Please contact Elena Magg at 973.744.0707 or Elena.Magg@bhgpr.com.

About The Manischewitz Company

The Manischewitz Company is a specialty food company that includes the Manischewitz brand®, Season®, Guiltless Gourmet®, Asian Harvest®, Rokeach®, Mishpacha®, Horowitz Margareten®, Jason®, Mother's®, Carmel®, Croyden House®, Mrs. Adler's® and Goodman's® brands. The company offers a diversified line of premium kosher food products that covers over 60 different categories.

The Manischewitz® brand was founded in a small bakery built to make Passover matzo in 1888 by Rabbi Dov Behr Manischewitz in Cincinnati, Ohio. In 1932, Rabbi Manischewitz opened a plant in Jersey City, NJ, replacing the operation in Cincinnati. This move paved the way for the introduction of new products like Tam Tam® Crackers, Chicken Soup, Noodles and Gefilte Fish.

The Season® brand was the inspiration of Issac Epstein, a Polish immigrant who started his career as a food merchant selling specialty products to grocery stores in New York and New Jersey over 80 years ago. In the 50's, as the brand's reputation as a diversified line of high quality, canned seafood, specialty vegetable and Asian products grew, so did the business, with Season becoming a household staple in cities like, Miami, Chicago and Los Angeles. Today, Season products can be found on supermarket shelves all across the United States, as well as in countries as close as Canada and as far away as Israel.