MANISCHEWITZ DONATES $50,000 TO ANTI-DEFAMATION LEAGUE IN FIGHT AGAINST BIGOTRY
Pledges Additional Support to Jewish Community Centers
NEWARK, N.J., March 23, 2017—The Manischewitz Company, the largest producer of kosher food in North America, has pledged $50,000 to the Anti-Defamation League (ADL) to support efforts to combat recent anti-Semitic and anti-minority acts across the country. Since the beginning of the year, dozens of institutions have been the target of hateful threats.
“During these challenging times, it’s important for all of us to take a stand against intolerance,” said David Sugarman, President of The Manischewitz Company. “We are proud to support the ADL and its advocacy for tolerance and inclusion. The ADL is a critical voice against hate and not just anti-Semitic rhetoric and acts of violence against the Jewish people. They are a voice for all people and their civil rights, regardless of race or religion.”
“We are grateful to have the support of The Manischewitz Company in these challenging times,” said Jonathan A. Greenblatt, CEO of the Anti-Defamation League. “For more than 100 years ADL has been at the forefront of fighting anti-Semitism and combating prejudice in all forms. We have made great strides in making America a more accepting and welcoming society. And yet, the threats against our community institutions and attacks against our cemeteries and synagogues in recent weeks are another reminder of how our work remains as vital and important today as it did over a century ago.”
ADL combats anti-Semitism and prejudice, advocates for hate crime laws at the state and federal level, engages in local incident response, sponsors anti-bias educational training for educators and students, trains law enforcement on extremist threats, and leads community-wide efforts against bigotry through its network of 26 regional offices across the country.
In a show of solidarity, The Manischewitz Company is also partnering with a variety of Jewish Community Centers (JCCs) and other Jewish institutions nationwide. A program in celebration of Passover, called Afikomen Live, perpetuates the tradition of searching for a special matzo, the unleavened bread traditionally eaten during the holiday.
“Launching a major Passover initiative with Jewish organizations in advance of the holiday reinforces a commitment to the heritage of Manischewitz and our unwillingness to back down against intimidation. It also sets an example for the next generation that we’ll continue to put into practice the traditions and observances of generations that have preceded us,” says Sugarman. The donation will be made in equal disbursements over a period of five years.
About The Manischewitz Company
The Manischewitz Company (TMC) is a specialty foods company comprised of 12 authentic kosher foods brands, including Manischewitz®, Season®, Goodman’s® and Jason®. TMC offers a diverse product line that spans over 30 unique product categories. The Manischewitz® brand was founded in a small bakery built to make Passover matzo in 1888 by Rabbi Dov Behr Manischewitz. Success paved the way for the introduction of new products like Tam Tam® Crackers, Chicken Soup, Macaroons, and Gefilte Fish. Today’s Manischewitz offers Broths, Noodles, Potato Pancakes, and Matzo Balls. Manischewitz is matzo and so much more! See www.manischewitz.com for more product and recipe information!
3E Public Relations