Legendary Chef Jacques Pépin to Host 5th Annual Man-O-Manischewitz Cook-Off!

Share Your Favorite Recipes And "Share The Memories" Five Finalists Compete Live in NYC for $25,000 Grand Prize Package

Entry Deadline December 31, 2010

SECAUCUS, NJ (October 2010) — Get ready to dive into your recipe rolodex and kitchen for the launch of the 5th Annual Man-O-Manischewitz Cook-Off. The nationally esteemed cooking contest will feature entrants as they prepare family-friendly recipes incorporating the new Manischewitz All-Natural broths. The competition encourages home chefs to experiment with Kosher products while preparing delicious recipes that could become a new family favorite or that have been shared from generation to generation. Perhaps these recipes can be inspired by traditional Jewish fare or a cherished memory of a favorite family meal. The competition is designed to showcase the benefits of using Kosher products as part of the home cooking experience and to think about preparing traditional Jewish foods in the same way people enjoy preparing Japanese, Italian, Mexican, Chinese and other popular ethnic cuisines. More than 10,000 people of different backgrounds and ages have entered this competition over the past four years.

Finalists will compete live in New York City, for the $25,000 Grand Prize, in front of an esteemed panel of judges consisting of food media and other culinary experts. The grand prize package includes GE Profile kitchen appliances, cash and more! Recipes must include one of the Manischewitz All-Natural broth flavors including the new All-Natural Vegetable broth which joins the existing line of beef, chicken and reduced sodium chicken flavors. Five finalists will win an all-expense paid trip to NYC to compete live on March 31 at the Jewish Community Center of Manhattan. The contest deadline is December 31, 2010. Four finalists will be chosen by the judging panel. Five semi-finalists will be posted on www.manischewitz.com and from January 17 - 31, consumers will be able to vote online, and via Facebook and Twitter, to select the fifth finalist. For complete contest details, log onto www.manischewitz.com.

For the second consecutive year, the legendary chef Jacques Pépin will be the celebrity guest of honor as the event's MC and head judge. Chef Pépin is one of America's best-known chefs, widely recognized as the host of eleven acclaimed public television cooking series and the author and publisher of twenty-six cookbooks. He is also a founder of The American Institute of Wine and Food (WIWF) and has been the Dean of Special Programs at the French Culinary Institute (New York) since 1988.

"I am thrilled to be a part of the 5th Annual Manischewitz Cook-Off!" said Chef Pépin. "I always encourage people to experiment with new types of ethnic cuisines and products. It is important for families to enjoy meals together and creating great family recipes helps to grow that experience."

For over 120 years, The Manischewitz Company has inspired great family recipes and ideas. Today, Manischewitz continues to innovate with new and improved kosher products that deliver great taste, quality, value and convenience. "This competition is a perfect platform to showcase the importance of the family meal that we have been part of for over 120 years." says David Yale, President and CEO, of The Manischewitz Company. "It is exciting to celebrate these recipes that will be passed down for generations to come."

To get inspired to create an original recipe using any of the new Manischewitz broths, visit the recipe section of www.manischewitz.com.

How it works

U.S. residents 18 or older are invited to submit an original, easy-to-prepare entrée using any flavor of new Manischewitz Broth product. Recipes should have no more than a total of eight ingredients and be prepared and cooked in one hour or less. For official contest details log onto www.manischewitz.com and complete the official entry form and submit your recipe online or by mail. Entries must be received by December 31, 2010. Four finalists will be selected by a panel of judges and one finalist will be selected during the online people's choice vote from January 17 - 31, 2011. Five contestants will compete live in New York City in front of a panel of live judges on March 31, 2011.

The cook-off will raise awareness regarding Jewish American Heritage Month (JAHM), a national month of recognition of the more than 350-year history of Jewish contributions to American culture. The Manischewitz Company is the founding sponsor of JAHM, and will work with the JAHM steering committee to drive awareness of events and programs. Updates on JAHM are available on www.jahm.us and will continue through the end of JAHM on May 31, 2011.

For more information, prize details, rules and regulations, log onto www.manischewitz.com. For media inquiries please contact Elena Magg at Elena.Magg@bhgpr.com.

About The Manischewitz Company

In August 2004, the company changed its name from The B. Manischewitz Company, LLC to R.A.B. Food Group, LLC and today is now known as The Manischewitz Company. The Manischewitz Company is a specialty food company that includes the Manischewitz®, Season®, Guiltless Gourmet®, Asian Harvest®, Rokeach®, Mispacha®, Horowitz Margareten®, Jason®, Mother's®, Carmel®, Croyden House®, Mrs. Adler's® and Goodman's® brands. The company offers a diversified line of premium kosher food products that covers over 60 different categories.

The Manischewitz brand was founded in a small bakery built to make Passover matzo in 1888 by Rabbi Dov Behr Manischewitz in Cincinnati, Ohio. In 1932, Rabbi Manischewitz opened a plant in Jersey City, NJ, replacing the operation in Cincinnati.  This move paved the way for the introduction of new products like Tam Tam Crackers, Chicken Soup, Noodles and Gefilte Fish.  Today, all plant operations take place in Newark, NJ. Manischewitz continues to introduce unique, delicious, premium specialty food products such as coating crumbs, dairy-free frostings and more.