NEWARK, NJ (February, 2014) — For the past 7 years, the Manischewitz® Cook-Off contest has searched the country for the tastiest and most creative kosher recipes prepared by at-home cooks. Over the years, more than 10,000 people nationwide of all ages and from all walks of life have entered the competition. This year, the 2014 Manischewitz All-Star Cook-Off will feature an All-Star line-up of top competitors from previous Cook-Off events in a new head-to-head competition for a 2nd chance to win the Grand Prize. This year the event will partner with Saveur, a leading American food and travel magazine with a focus on heritage and authenticity.
The All-Star competition invites past finalists to submit original recipes for a chance to win the coveted $25,000 Grand Prize, including cash, an all-expense paid trip to New York City, a 1-year subscription to Saveur, a beautiful crystal trophy, and a bundle of Maytag® kitchen appliances! The Cook-Off’s prior finalists will prepare dishes that have been a family recipe shared for generations or new dishes that could be a family favorite for years to come.
All-Stars are personally invited to submit a new recipe from now through February 12, 2014. The recipe must be a new Cook-Off submission, adhere to kosher guidelines, be prepared in under an hour, and have no more than 9 ingredients which must include one of the Manischewitz All-Natural Broth flavors (Turkey, Chicken, Reduced Sodium Chicken, Beef, or Vegetable) plus one additional Manischewitz product. Four finalists will be chosen by The Manischewitz Company, and the fifth contestant will be a "People’s Choice" vote chosen by fans via www.manischewitz.com between February 21 to February 27, 2014. All five finalists will win an all-expense paid trip to compete live on March 27th, 2014 at the JCC in Manhattan in New York City in front of a live panel of judges. The esteemed panel of judges include Helen Rosner, Saveur; Sharon Franke, Good Housekeeping; Claire Suddath, Bloomberg Business Week; Rosie Saferstein, New Jersey Monthly; Jen Goran, JCC in Manhattan and others To Be Announced!
The 2014 Cook-Off will begin mid-morning on March 27, 2014 at the JCC in Manhattan with a recipe sampling, of 2 Saveur dishes, created by the JCC test kitchen and led by Helen Rosner, editor at Saveur. She will discuss the dishes being sampled that feature Manischewitz All-Natural Broth. Following the recipe sampling, the live Cook-Off will begin at noon with the 5 finalists cooking in front of the prestigious panel of judges. In the weeks and months leading to the 2014 All-Star Cook-Off, the relationship between Saveur and Manischewitz will include advertising, editorial, recipe development, and social media posts around the event.
"It is always great to see such high quality, kosher recipes made by everyday chefs from all backgrounds and religions," said Avital Pessar, Brand Marketing for The Manischewitz Company. "We look forward to seeing familiar faces and some friendly competition in the Cook-Off in March."
"I grew up with a pantry that was always full of Manischewitz products, and they always remind me of the warmth and comfort of my parents' cooking," says Helen Rosner, editor at Saveur. "I'm excited to see how the Cook-Off finalists express these iconic ingredients."
For over 125 years, The Manischewitz Company has inspired great family recipes. Today, the Manischewitz product line continues keep with the heritage and authenticity of Jewish cuisine while innovating with new and improved products with the highest quality ingredients. As America’s #1 kosher brand, Manischewitz is best known for traditional Jewish fare like matzo, potato pancake mix, matzo ball mix, noodles, and macaroons but is also ever-expanding its line with products that keep pace with today’s trends, such as all-natural broths and gravies. Check for the Manischewitz Health and Wellness Icon identifying all-natural, gluten-free, excellent source of fiber, low sodium, no MSG, sulfite-free, and no artificial preservatives as Manischewitz is always looking to deliver healthier-for-you products.
The official rules for the 2014 All-Star Cook-Off can be found at www.manischewitz.com. For more information and for the official rules, please contact Courtney Manders at Courtney@bendergrouppr.com or 973-744-0707. Additionally, be sure to "like" our page on Facebook and follow us on Twitter for all the latest from Manischewitz! You can also check out our great, FREE, kosher recipe app, The Manischewitz Recipe & Holiday Guide App for both Apple® and Android™ devices.